Wisdom's call is to both the simple and the foolish: those who have not yet begun to follow her, and those who have decisively turned away. Both are called to turn and (re)consider the value of a wise life. But Wisdom also holds out a stern warning for those who do not turn: there will come a time when they will seek wisdom and will not be able to find her.
Then they will call upon me, but I will not answer;When disaster comes, foolish and simple alike will be asking 'where is wisdom?' - and the answer will be that she is laughing, mocking. They would not have Wisdom on her terms, and now that they have finally come to see their need of her - too late! - they will not have her on any terms.
they will seek me diligently but will not find me.
Because they hated knowledgeThe application to our national life and contemporary culture does not seem too difficult!
and did not choose the fear of the Lord,
would have none of my counsel
and despised all my reproof,
therefore they shall eat the fruit of their way,
and have their fill of their own devices.